Media contact database
Database of journalists and media outlets organized by beat for PR outreach
Public relations professionals often struggle to find the right journalists and media outlets to target for their campaigns. Current solutions are either too broad or outdated, leading to inefficient outreach efforts.
PR agencies, freelance publicists, and marketing teams within companies aiming to improve their media outreach efficiency.
🔍 Keywords & Search Volumes
🛠️ Technical Chops Required
Skills Needed
Recommended Stack
📣 Marketing Chops Required
Best Channels
Go-To-Market Strategies
- ✓Content marketing
- ✓Partnerships with PR agencies
💰 Cost Analysis
⚔️ Competition Analysis
🏢 Existing Competitors
Pressfarm
Helps startups find journalists to write about their startups.
+ Unlock to see strengths & weaknesses
Cision
A leading global provider of earned media software and services.
+ Unlock to see strengths & weaknesses
Muck Rack
A platform that helps PR professionals find and contact journalists.
+ Unlock to see strengths & weaknesses
💵 Revenue Models
Subscription
$49/moUsers pay a recurring monthly fee to access the full database of journalists and media outlets.
Freemium
Free + $39/mo proUsers get limited access for free and can upgrade to a paid plan for full access.
🎯 MVP Features
✅ Must Have
- • Searchable database of journalists
- • Contact information
📋 Should Have
- • Integration with email clients
- • Custom media lists
🔗 Recommended Integrations
Slack
Instantly share media contacts with team members to streamline PR collaboration.
Zapier
Automate updates and notifications for new media contacts to save time.
Google Sheets
Easily export media contacts for custom reporting and analysis.
HubSpot
Sync media contacts with CRM to enhance targeted PR campaigns.
⚡ Quick Wins
Launch a targeted LinkedIn ad campaign
Low EffortFocus on PR professionals and agencies
Host an AMA about media outreach
Medium EffortEngage with the PR community by hosting an Ask Me Anything (AMA) session on a relevant subreddit to discuss the benefits of using a media contact database.
✅ Validation Steps
- 1Conduct interviews with PR professionals
- 2Create a landing page to gauge interest
- 3Run pilot with limited features
📈 SEO Strategy
Primary Keywords
Long-tail Keywords
📄 Landing Page Copy
Headline Options
Subheadline
Access an up-to-date database of media contacts organized by beat.
📈 12-Month Search Trend
Copy this prompt and paste it into your favorite AI coding tool to start building.
# Build "Media contact database" - A Marketing SaaS Application ## 🎯 Project Overview Database of journalists and media outlets organized by beat for PR outreach **Category:** Marketing **Difficulty:** Medium **Target MRR:** $5K-20K ## 💡 Problem Statement Public relations professionals often struggle to find the right journalists and media outlets to target for their campaigns. Current solutions are either too broad or outdated, leading to inefficient outreach efforts. ## 👥 Target Market PR agencies, freelance publicists, and marketing teams within companies aiming to improve their media outreach efficiency. ## 🛠️ Technical Architecture...
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