What is a B2B SaaS?

B2B (Business-to-Business) SaaS is a software model where you provide a software that caters to the needs of other businesses over the internet, usually on a subscription basis as contrast to the business installing and managing the software as a package. In contrast, B2C (Business-to-Consumer) SaaS products are targeted towards individual consumers such as productivity tools, fitness apps or personal finance management.

The main advantages that businesses are reduced cost without the hassle of maintaining a software as well as scalability. As a business grows, they can simply move to the higher subscription plan.

B2B (Business-to-Business) SaaS is a software distribution model in which a software that is designed to meet the needs of other businesses is provided over the internet. This is typically on a subscription basis, in contrast to businesses installing and managing the software package themselves.

On the other hand, B2C (Business-to-Consumer) SaaS products target individual consumers and range from productivity tools to fitness apps, and personal finance management tools.

The primary advantages for businesses using SaaS are cost reduction and elimination of software maintenance hassles. Additionally, as the business grows, it can easily shift to a higher subscription plan, ensuring scalability.

SkyQuest Technology's recent research shows the global SaaS market was worth $143.77 billion in 2021. It's projected to hit $720.44 billion by 2028. More and more businesses are streamlining their processes and opting for b2b SaaS solutions for their business needs.

Also see the section ‘How can you choose between B2B SaaS vs B2C SaaS? The Pros and Cons’ in SaaS ideas with examples.

Examples of B2B SaaS products

Billing: Chargebee, Stripe

E-Commerce: BigCommerce, Shopify

Email Marketing: Mailchimp, ActiveCampaign

Analytics: Heap, Mixpanel

Productivity and Collaboration Tools: Slack, ClickUp

Project Management: Asana, Basecamp

Human Resource Management: BambooHR, HR Partner

SEO: Ahrefs, SEMrush

What are some B2B SaaS Ideas in the market?

1. Micro-SaaS for Monitoring Keywords/Brand Mentions

Simple keyword monitoring Micro SaaS products that monitors most happening websites like Hackernews, Indiehackers, Lobsters, Reddit, Twitter helps users to market their products better at the right time at the right place. The SaaS tool should be able to notify the users via email as and when a discussion happens about a specific topic that was chosen by the customer. A good add-on would be to integrate the notification system with Slack, Telegram, etc. Most users would love to be notified on Slack or Telegram. Keyword monitoring solution gets more users only when the tools monitor more places. So, add as many platforms as you can monitor. For inspiration see Syften and PMAlerts. There is a big problem with the mentions or keyword monitoring. The results are often purely based on the “keyword” text and could sometimes be of no use. For monitoring the Brand names, a simple keyword monitoring tool may work. But for a founder who is looking at certain keywords, receiving a false positive that is not in context of the founder’s saas product. For example, a founder building something related to “Airtable” wouldn’t be interested in questions in Reddit that is directed towards Airtable pricing questions. So, if you could add some kind of intelligence and rank the mention on a scale of 5 that fits the context for the founder, that would be a killer feature. To start with you can start doing this manually as well.

• Mention Tools hit $1.2K in monthly revenue.
• Syften reached €6K MRR in 2022.
• Devi AI crossed $400 MRR. Helps Monitors keywords in Facebook groups, LinkedIn, Twitter & Reddit.

2. Itinerary Planning Tool for Tour Operators

Itinerary planning is crucial for tour operators as it ensures well-organized and efficient travel experiences for their customers. By carefully designing travel schedules, operators can optimize routes, minimize travel time, and manage logistics effectively, leading to seamless and enjoyable tours. The use of itinerary planning tools streamlines the process, saving time and effort for tour operators, who can then focus on delivering memorable travel experiences, building customer loyalty, and enhancing their reputation in the travel industry. Products like Pebblar, Travel Mapper (not for tour operators), Sriggle and Unmapped made some progress in this space. Estimated annual revenue of Unmapped is $2.9M.

3. Micro SaaS for User Onboarding

With more and more SaaS services coming into the market, there is a great need for user onboarding tools. Think of this tool as something like a guided tour inside the web app that tells users about various options. This is specifically useful for complex apps with complex screens. Possible add-ons would be to add guided voice tours inside the web app. If you want to build a Micro-SaaS tool around this, first look at the IntroJS open source module and see how it fits. Make the tool intelligent enough to segment users based on the flow activity. This will help founders to follow up with their users. The process would be like a goal-based system to final a few goals by clicking certain buttons and following certain actions. Based on how far a user made progress in the goal, you can segment them. Tools like these are also often referred as ‘In-app user onboarding tools’ or ‘SaaS User onboarding tools’ or ‘SaaS Guided Tours’ etc. Some commercial players in this space are UserGuiding, Userflow, Trainn etc. Userflow hit $21.1K in revenue in 2022. Trainn received $700K in funding UserGuiding estimated annual revenue is currently $1.3M

4. Micro SaaS for Membership Management for Business

A B2C Membership Management platform is like a super handy software that helps businesses handle their memberships with their customers. It's got all the cool tools to make things easy, like a fancy database to keep track of member info, smooth enrollment processes, different membership levels with sweet perks, and ways to communicate and engage with members. The platform also typically set it up to automatically handle renewals and payments, and it even gives you fancy reports to see how your membership is growing. It’s like having a personal assistant to manage your B2C memberships and make sure everyone's happy. But the beauty of this is that this can be further niches down to different verticals like Gym Management, Dental Care Management, Health Club Management, Wellness Clubs, Church Management etc too. For example, checkout Pushpress that built Gym management software. Another example is BoomCloud that built the solution for dental clinics. Tools like these take care of the nitty-gritty of membership management for businesses, handling all the heavy lifting.

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Example

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